Lifestyle values have evolved, shifting from material possessions toward experiences, purpose, and personal fulfillment. People seek more than shopping; they aspire to live well, feel inspired, and find balance. In response, CMHL wanted to expand lifestyle offerings to better meet the needs and aspirations of modern consumers.

We built a digital lifestyle content hub designed to deepen the emotional connection between CMHL and its customers. The website delivers engaging and curated content, encompassed with everything from health, parenting, food, wellness, pet and everyday lifestyle tips. The directory feature guides visitors to search the nearest locations of bakery shops and vet clinics in two major cities, making the site both inspirational and practical for daily life. Moreover, the site supports exclusive membership access, where visitors can redeem coupons to unlock recorded learning videos such as yoga class, cooking class, etc.