Rag and Denim was seeking new way to elevate the online shopping experience. They wanted to expand their brand identity to the next level and make it accessible to both new and existing customers.

We understood that the eCommerce platform built for Rag & Denim must be easy, accessible, and robust to engage with its large percentage target segment of the audience it represents. Therefore, we chose a flexible and fully functioning eCommerce platform, Shopify, to deliver a smooth and flawless shopping experience to online shoppers. We prioritized and customized designing Rag & Denim’s eCommerce platform with a clean and appealing display of visual catalogs and accessible search functionalities that would attract and engage with the target audience. It is also integrated with Google Analytics to track users' insights better to enhance buyer journeys.